About Us
When I founded this business in 1992, I introduced a handful of items and today Shure offers over 250 products to choose from ranging from books to puzzles to crafts. The famous Greek historian Thycidedes wrote, ‘We must know the past in order to predict the future.’ Please keep these words of wisdom in mind when you read through the pictographic timeline of our company’s history.
Although our product history has taken many different directions over the years, we have consistently delivered these common threads in all of our products: Originality and inventiveness; Excellence in design; Attention to detail; Exceptional quality; Educational merit.
Thank you for visiting our website!
Best regards,
Tom
1992
We open our business with the patented ZOINK!™ electronic paddleball that makes sounds when activated by target strikes. The same year we introduce a line of art and craft projects including Magnet Art™.
1993
The Create A Pirate Ship™ is part of an innovative craft line with paper engineered punch outs that kids color and build.
1994
Skip A Bubble Do™ is invented. The patented design is an ankle skipping bubble toy that blows bubbles when activated by centrifugal force.
1997
The Ballet Studio™ paper doll creativity set and book is introduced.
2000
Our highly original Creative Fun Packs™, which combine a variety of fun craft projects in one package, are introduced to the market.
2001
We enter the book publishing market with the introduction of two titles, The Most Amazing & Fantastic Book of Origami and Other Fabulous Fold Ups™ and Marvelous Marble Art™.
2002
Shure introduces a richly illustrated line of wooden puzzles and activities at the New York Toy Fair including our Hook ‘N Ladder Fire Truck™.
2003
The original Chunky World™ 3-D puzzle concept is created with its bold colors and hand painted wooden puzzle pieces that are able to stand by themselves. This same year we unveil a terrific new and innovative design concept, Pocket Dolls™, which are wooden magnetic dolls and costumes which instantly update the centuries old paper doll.
2005
We expand our book offerings by rolling out beautifully packaged book plus craft tiles such as Learn To Latch Hook™, Learn To Weave™ and Learn To Knit™.
2006
Shure enters the educational floor puzzle category by offering a full range of wonderfully illustrated floor puzzles complete with educational details and information.
2007
The Most Radically Far Out & Psychedelically Groovy Tie Dye Book™ is introduced leveraging our excellence in crafts, graphics, and editorial content.
2008
The highly original ArchiQuest™: The Intelligent Building System™ series is invented, which lets kids of all ages build highly detailed architectural models with illustrated wooden blocks and learn about architecture through the ages with accompanying books.
In June 2008 Shure made way for its expansion and moved to its present 40,000 square foot corporate headquarters in downtown Chicago, which was formerly a 100-year old factory converted into a sandblasted building with exposed timber beams and trusses.